[Book] Blink: The Power of Thinking Without Thinking

Blink is a book by Malcolm Gladwell that deals with a kind of event you have probably experienced before: sometimes you take a (good) decision but you don’t really know why. It’s the typical in the shower moment where you’re happily distracted singing Lady Gaga and, suddenly, you find a neat solution to that issue that had been bothering for weeks. Well, it seems there is a good reason for these blinks and Gladwell explains it fairly well.

“People are ignorant of the things that affect their actions, yet they rarely feel ignorant. We need to accept our ignorance and say “I don’t know” more often.”

“Our first impressions are generated by our experiences and our environment, which means that we can change our first impressions by changing the experiences that comprise those impressions.”

“When you write down your thoughts, your chances of having the flash of insight you need in order to come up with a solution are significantly impaired.”

“They gather and consider far more information than is truly necessary because it makes them feel more confident (…). The irony, though, is that that very desire for confidence is precisely what ends up undermining the accuracy of their decision.”

“The problem is that buried among the things that we hate is a class of products that are in that category only because they are weird. They make us nervous. They are sufficiently different that it takes us some time to understand that we actually like them.”

“Understanding the true nature of instinctive decision making requires us to be forgiving of those people trapped in circumstances where good judgment is imperiled.”

“On straightforward choices, deliberate analysis is best. When questions of analysis and personal choice start to get complicated—when we have to juggle many different variables—then our unconscious thought processes may be superior.”

As they say, ignore it at your own risk.